- The __________ state appears when a visitor is not interacting with the interactive button.
- the facts or information that indicate whether a view is true or valid and is used to give weight to an argument or belief
- using fear to sway people by exaggerating possible dangers well beyond their statistical likelihood
- the repetition of initial consonant sounds in order to emphasize certain words and make them more memorable
- statements which are voiced as questions but are not expected
- the power of the mind to think and form judgments logically; it is used to appeal to the rationality of an audience
- special words or expressions used by a profession or certain group; it is used to signal expertise and establish credibility
- the establishment of authority and reliability, and is used to gain the confidence and trust of the audience
- feelings accentuated by experiencing love, hate, fear, etc. An appeal to emotion is used to engage with an audience and create an emotional response
- words that take the place of nouns and are used to create a sense of unity with an audience or distance form a common enemy
- when groups of 3 adjectives or phrases are used to make ideas memorable
- arguments urging you to follow the same path that everyone else is taking
- exaggeration of the likely consequences of an action, designed to show that a misstep today could result in a disaster tomorrow
- incorrect assumption that one event caused another event; correlation does not equal causation
- words charged with an underlying meaning or implication and are used to produce emotion in an audience
- playing on readers' emotion to distract them from the facts
- Descriptive words used to add emphasis and to create an emotional response
- used to create imagery and express things non-literally; it can help to make an idea more emotive, vivid, and convincing
- the reoccurrence of certain words or phrases and it is used to emphasize certain ideas, and make them more memorable
- unfair oversimplification of an issue by providing only 2 options as a possible solution