- After careful analysis, why do some online platforms choose to offer their main products or services at no charge to customers?Multiple choice question.To maximize profitsTo meet government mandatesTo minimize costsTo avoid placing advertising on their products
- Which of the following sentences accurately describes network effects?They are dependent on the number of users on a network.They cannot be both positive and negative for the same network.They remain the same regardless of network size.They influence the value of a network.They can be positive or negative.
- What is the inability of users to switch to a preferred product or technology because so many people are already using an older technology that enjoys positive network effects?Technological lock-inTechnological pollutionTechnological congestionTechnological differentiation
- Select all the choices that accurately explain how online platforms go about making pricing decisions.They may unexpectedly lose users in one category by changing pricing for users in another category.They have to look at pricing for each user group in isolation.They may set pricing at zero if it maximizes profit.They may temporarily offer zero pricing to some groups, but the practice is not sustainable over a long period.They must look at interactions among different user groups.
- Which three of the following choices are elements of a direct network effect?Multiple select question.There are benefits or harm to members of a network.It depends on the actions of other networks on the platform.There is a decrease in the size of a network connected to a digital platform.It does not depend upon what is going on with other networks connected to the platform.There is an increase in the size of a network connected to a digital platform.
- What did government regulators find Microsoft guilty of doing in 2000?Multiple choice question.Convincing corporate customers to block advertisements for browsers that competed with Internet Explorer from appearing on their websitesUsing code in the Internet Explorer browser to spy on and collect data about software from competing companiesUsing their power to persuade computer manufacturers to make Windows Internet Explorer the default browser in their computersCharging individual customers to install their Internet Explorer browser when it should have been available to them at no cost
- How to opt out of account with pending enrollment status
- What are the two factors that make most social networks contestable?Technological lock-inProduct differentiationMulti-homingP=0 pricingNetwork effects
- Which two things must occur together if a firm with decreasing ATC is going to be profitable?Users must pay a price greater than ATC per customer.Fixed costs must be equal to or lower than marginal costs.There must be enough users to create a low ATC.The number of users must be limited to keep ATC at high levels.Users must pay a price lower than ATC per customer.
- How do firms with very similar digital products try to remain competitive?By providing an ad-free experienceBy making their products identical to their competitorsBy charging high initial user feesBy keeping prices at zero
- How to opt out account with status " new account (no dasr)"
- Which of the following are traits of technological lock-in? (Choose every correct answer.)It involves an unwillingness of users to change their habits.It leads to the use of inefficient methods.It leads to the most efficient, cost-effective outcome.It is caused by excessive competition.It can be caused by the anticompetitive influence of network effects.
- Amazon.com and Monster.com both facilitate interactions between two or more distinct but interdependent groups of users. What are they both in this sense?Network effectsDigital platformsMessaging appsTechnological lock-ins
- Which of the following is not found in the Illustrations group on the Insert tab?
- When drawing lines, which of the following statements accurately describes how to change line thickness?
- The Crop tool is found on which of the following ribbon tabs?
- If you want to move a shape up one level within a stack of overlapping graphics, which of the following buttons should be clicked?
- Which of the following buttons is clicked to apply a shadow to a shape or line?
- When you type text into a shape, which of the following paragraph alignments is applied by default?
- The Shape Styles group is found on which of the following tabs?