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The Potential for first-mover advantages or is great however, there are conditions where first-movers have an Advantage:a. Pioneering helps build a firm's image and reputation with buyersb. Early commitments to new technologies, new-style components, new or emerging distribution channels, and so on, can produce an absolute cost advantage over rivalsc. First-time customers remain strongly loyal to pioneering firms in making repeat purchasesd. Moving first constitutes a preemptive strike, making imitation extra hard or unlikely.

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