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NO.91 Northern Trail Outfitters (NTO) notices a larger than normal drop in engagement and a spike in unsubscribes after its sales team added a newsletter that is sent three times a week, in addition to the normal commercial marketing messages sent throughout the week. Which action should be taken to reduce the number of unsubscribes and increase engagement for NTO's program?A. Add complementary SMS campaigns. B. Create more focused segmented lists for messaging. C. Focus on action-driven subject lines.
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