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For example, the manufacturing company BIC pursues a _________ strategy, designing and producing disposable pens and cigarette lighters at a low cost, while Mont Blanc pursues a ______________ strategy, offering exquisite pens—what it calls "writing instruments"—priced at several hundred dollars.JetBlue now attempts to also straddle the (broad) cost-leadership position with the (broad) differentiation position, thus trying to be everything to everybody.
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