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64) Prestige LLC, a small company that manufactures specialty cereals and energy bars, wants to launch a "green marketing" program in response to heightened consumer awareness about environmental issues. What should the company do to maximize the program's chances of being successful?A) demonstrate that the products will benefit both customers and the society in the long termB) emphasize benefits to the consumer rather than environmental benefitsC) focus on the efforts and costs incurred by the company to bring these "green" products to consumersD) engage in "greenwashing" to highlight the environmental benefits of the productE) explain the rules and regulations laid out by governmental agencies to protect the environment

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