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126) Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials?A) Zip+4 code centers generally have stable boundaries and a population of about 4000.B) The weights in the buying-power index are somewhat arbitrary.C) Normally, the lower the BDI, the less room there is to grow the brand.D) Census tracts are a little larger than neighborhoods.E) This method is primarily used by business marketers.
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