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9) The marketing department at ABC Widget Company has been assigned the task of developing a strategic plan. The marketing team has completed the first three steps of strategic planning. Which of the following steps does the marketing department need to take in order to complete the strategic planning assignment?A) determine the strategies needed to accomplish specific objectivesB) evaluate the organizational mission of the ABC Widget CompanyC) establish short-term and long-term directions for the groupD) assess the primary competitors of the ABC Widget Company
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