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Persuader :Persuader, c'est faire croire (adhésion émotionnelle)Convaincre :Convaincre, c'est obtenir l'assentiment sur la base de preuves ou de témoignages (adhésion rationnelle).Conviction :1) Au sens juridique du terme, qui est aussi le premier sens, la conviction est une preuve établissant la culpabilité de quelqu'un.2) Au sens philosophique, la conviction est l'action de convaincre ou la certitude logique résultant de cette action.3) Par extension et de façon impropre, on parle aussi de conviction morale : croyance ferme en la légitimité d'un idéal ou d'une doctrine.

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