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"L'approche « biais et heuristiques » et les « nudges »<br>Simon et la rationalité limitée<br>Ellsberg D., « Risk, ambiguity and the Savage axioms », 1961<br>Thaler et Sunstein, Nudge, 2008<br>Allais M.,« La psychologie de l'homme rationnel devant le risque. La théorie et l'expérience », 1953"
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