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is not a stable unified entity with an innate personality

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Which statement by a subordinate demonstrates the greatest problem for the leader?A) "Your plans for the changes will be difficult to implement."B) "I don't think you heard what the rest of us had to say."C) "Do you have an idea what direction we need to go?"D) "Can you tell me why my suggestion will not work?"

Your firm publishes a newsletter directed to brokerage houses. One of your clients asks you to help make their company better known among stockbrokers. You publish a highly optimistic forecast of the company's business prospects, leaving out some information about problems.You also fail to indicate that you're paid to represent this company. Were you under any obligation to disclose this relationship? Should you print a correction that includes all the information you have about the company?- You should print a correction that includes the information you withheld, but there's no need to point out that you're paid to represent the company.- You don't need to print a correction. The information you printed was accurate. It's within your discretion to decide to leave out potentially damaging information and you're not required to tell the public who you're working for.- You should print a correction that includes the information you withheld and you should also disclose your relationship with the company.

Once a potential problem has been identified, a PR practitioner must decide if the problem requires a PR response or not. How do we determine if a potential problem should be addressed by PR efforts?- All potential problems should be addressed by PR efforts- A potential problem is only addressed by PR efforts if a review of the organization's mission statement shows the potential problem could prevent the organization from achieving its mission.- A potential problem should be addressed by PR efforts if it's generated concern among key publics, the media and top management.- A potential problem should be addressed by PR efforts if marketing and advertising efforts to address the issue have failed.

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