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Noland bought a fancy new smart phone. It was a different brand of phone than his old phone, so he spent quite a few frustrating hours learning to use the new one. The problem was that he kept trying to tap icons on the new phone in the places they had been on his old phone. Noland's problem was most likely due to
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- FLASHBULB MEMORY THEORY on memory processes:Brown & Kulik (1977)intro: strong, emotional experiences lead to memories that are vivid, accurate;two key components: 1. "special mechanism" hypothesis: participants must be surprised in order for the mechanism of neural memory to register a permanent record of the event.2. events need to have personal meaning for the participantsANALYSIS: Adrenaline plays an important role in creating "emotional" memories, as it activates the amygdala in the limbic system. sending a message to the brain that something dangerous and/or dangerous is happening.aim: to test the validity of FBM on memory processes, as they postulated that the mind can remember an importance-driven event as vivid as a photographSample: 80 Americans, half of which were white, the other half African AmericansProcedure: asked them through a questionnaire to recall descriptive memories from the ASSASINATION of both PRESIDENT JOHN F KENNEDY and MARTIN LUTHER KING: involved where the participants were, what they were doing, and how they found out about this assasination-75% of the African American participants demonstrated a higher emotional response to the assasination of Martin Luther King Jr., who fought for racial inequality.-EMOTIONALwas processed through both a personal and cultural relevance of the event to the participants, THUS CREATING A FLASHBULB MEMORYResults: -Responses involved significant details of the event especially in regards to the assasination of President John F. Kennedy. --EMOTION MAY HAVE AN AFFECT ON THE ACCURACY OF ONES MEMORY LIMITATION: did not undergo an fMRI scan to measure this activity, therefore their recollection may not be fully accurate highly emotional event;doesn't show cause and effect; participants could also be lying about how much they remember of the evente