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survey should provide a way to separate publics, rather than lump them together into one mass
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- Vincent Cosmetics decides to launch a cream with a claim that it made skin "nine times smoother." The claim is based on a study of thirty respondents who used products of other brands as well. However, a second study on a larger sample reveals only a mild correlation between the use of the cream and smoother skin. In these circumstances, which of the following is the most ethical approach that Vincent Cosmetics can follow?A) It should market the product as planned with the promotional line of "nine times smoother."B) It should modify the results of the study to depict a strong correlation.C) It should report the result as it is, or improve the product to match its claim. D) It can continue to claim a high correlation and add a tag line saying "results may vary."E) It should feature a testimonial from a satisfied user in an advertisement to support its claim.
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- What is the definition of collective bargaining?ongoing salary negotiations between an employee and a factory owneran agreement among a group of factory owners to raise worker wagesa written set of guidelines about legal and illegal workplace conditionslabor union and employer negotiations about wages and other issues