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language can ________ marketers ability to communicate with customers in different countries

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Which of the following is true regarding the impact of globalization on domestic markets in the United States? A. Companies with only domestic markets have been able to sustain their customary rates of growth.B. Multinational companies are making more profits from their domestic operations compared to their earnings from the foreign markets.C. Only multinational companies with large production facilities have outperformed their strictly domestic U.S. counterparts.D. The domestic companies have reduced their manufacturing employment more than U.S. multinationals.E. Multinational manufacturing companies in all industries and sizes have outperformed their domestic counterparts.

Which of the following best defines adaptation on the part of an international marketer? A. It is a conscious effort to make themselves aware of the home cultural reference in their analyses and decision making.B. It is a conscious effort to anticipate the influences of both the foreign and domestic uncontrollable factors on a marketing mix and then to adjust the marketing mix to minimize the effects.C. It is the notion that people in one's own company or country know best how to do things.D. It is the process of identifying the similarities that exists between the domestic and foreign markets.E. It is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions and then to adjust the marketing mix in order to closely reflect these decisions.

The translation of strategy into action primarily takes place in a firm's

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